Client: Pampers China
Design: goDutch Studio
Illustration: Cindy Kang
Pampers China launched its “Silk Road City Project” to design a new stylish line of diapers in honor of the six cities along the Silk Road – Hangzhou, Istanbul, Rome, Athens, Dunhuang, and Osaka. Six illustrators from around the world collaborated on each designated city’s packaging and three print designs.
Pampers teamed up with high end children’s fashion label, ENHENN to co-brand a new Chinese children’s clothing line which was then presented at the 2021 Shanghai’s Fashion Week. Packaging illustrations and scarf print designs for “Rome” were featured in the fashion show as part of the runway show and backdrop design.